27 benefits of daily emails
One of my intrepid readers sent me this the other day. She's a copywriter with an extensive background in copyediting. I've hired her twice to look over some of my work; some of the best money I've spent in 2017.
I’m thoroughly enjoying your recent burst of daily emails! Blimey, how do you find time for anything else…?!
She's right about the emails taking time. Since I just started doing them my writing pace is slow. I will get faster with practice. It's one of the reasons I started emailing daily. I want to build a daily writing habit. A daily email keeps me accountable.
There are a number of other benefits to emailing daily. Here are 27 of them:
You will build a daily writing habit
You will get better at expressing your ideas in writing
You will be able to write faster
You will become more creative because you are forced to ideate daily
You will become more organized
Your most productive hours of the day are reserved for your own personal and professional growth
You are paying yourself first
You will get better at speaking what you know because your ideas have been formulated in writing before
Your ability to think and speak off-the-cuff will improve
You demonstrate consistency to the buyers on your list
You demonstrate your knowledge to the buyers on your list
You demonstrate your writing ability to the buyers on your list
You get to sell to your list every day
There is no negative effect on your email open rates and click-through rates
The lowest quality subscribers will unsubscribe from your list in short order
You can determine very quickly who your unengaged subscribers are
You can prune your list monthly as opposed to every 6 months
You brand value grows with every email because you are always top-of-mind
Your name gets associated with your product/service because you are always top of mind
You get more opportunities to test copywriting/selling/marketing/persuasion techniques
You lose the fear of writer's block
You stop having writer's block
Your learning as a copywriter/marketer is accelerated over 700% (weekly emails vs. daily emails)
You learn how to write good email subject lines and calls-to-action
You differentiate yourself from a 95% of all other copywriters who barely email their list or only email weekly
You learn a lot of advice you've read online about what works and what doesn't work is bulls***
You learn the fundamentals of direct response marketing are king
I could churn out a few more but 27 is a nice number. If you want to try emailing your list daily, I recommend ramping up gradually. Go from weekly, to twice a week, to thrice a week, to every weekday, to daily. It will help you acclimatize to writing.
I jumped in cold from writing once or twice a month to writing daily immediately. That's not what I would recommend for you. One, because you're probably not used to writing so much so it will take you time to get used to it. Two, because you need to get organized and prioritize the email for the start of the day. Three, because you're probably skeptical that emailing daily is a productive and profitable use of your time, and you need to fix your mindset.
I also don't recommend outsourcing writing your emails to anyone. You want these emails to be a direct relationship between you and your readers.
Bonus Benefit
Email is the hand-written letter of our time. Write every email yourself. What I can help you with is putting the systems in place to make writing them easier like...
Identifying your ONE reader (also known as your customer avatar or buyer persona)
Come up with interesting topics to write about that HELP your one reader
Put a process in place to simplify your writing experience SO THAT you stick to the task
If you'd like to learn more, check out Profitable AF Emails.
How often do you email your list? Let me know in the comments.