During my career in the marketing & advertising industry I’ve been featured in:

• AdSkills

• Marketing Examples

• Copy Squad

• Copy That!

• The Copywriter Club

And as an author and writer on self-improvement and men’s issues, I’ve been featured in:

• BBC

• LDC

• The Independent

• The Huffington Post

• ...And other media publications

Here’s what some of my clients and peers say about me:

“Nabeel is the Swiss Army knife of copywriters.” – Dennis Demori

“One of the smartest, most authentic business consults around.” – Mike Cernovich

“He’s a master of content and digital branding.” – Alexander Juan Antonio Cortes

“Is it just me or does every ‘copywriter’ have the same tone? Except Nabeel.” – SaaSWiz

“Nabeel doesn’t realize he’s a rare breed. That bearded animal can make paint drying sound riveting.” – Mike Mark

“Nabeel has a habit of downplaying his abilities. I’ve worked with a lot of copywriters who can’t do what he does.” – Michelle Terpstra

“You’re probably in the top 10% of copywriters in the world.” – Stefan Georgi

I write a daily-ish email newsletter at nabeelazeez.com. And I do a few different things you may be interested in, depending on who you are.

If You’re a Business Owner

Dropkick Copy is my marketing agency. Today we grow businesses by engineering 1:1 buyers’ journeys. But we’ve written every type of copy. And we’ve clients in every niche you can think of (except the haram ones.) You’ll find a client success playlist on our YT channel. Here are a few of our wins.

• DTC supplement brand - Helped them generate over $12MM in revenue from email and SMS in one year, and in their first year of business go from zero to $37MM run rate.

• Sales recruitment & training - Wrote nearly every word of copy they published for 3 years as they grew from $30,000/month to $300,000/month. Our first 30 days of working together, revenue doubled. Got to $100,000/month within a quarter.

• Webinar agency - Helped them grow 150% YoY, have 4 back-to-back record-breaking months, and the owner take home $650,000.

• Stock trading coach - Over 1 year, booked close to 1,000 calls and added over $317,000 in revenue. Would have been a lot more if his sales team didn’t peepeepoopoo the bed. He hired them from (rhymes with) Soul Boredom. Owner recently sold the company for 7 figures.

• DTC cosmeceutical brand - Site-wide conversion rate increase from 3.5% to 13% (4X lift.) Revenue from email increase from $46k to $100k+/month (2X lift.) $301k+ email revenue generated in 3 months at 33.5X ROI. Their best revenue month ever, their best BFCM ever. Owners sold the company for 7 figures a few months later.

• AI SaaS - Abandoned cart campaign recovered over $8,000 in 2 weeks for a $39 AOV product. Campaign went viral in the Indiehacker community. People were signing up and NOT buying so they could get all the emails. Many people copy-pasted the campaign.

• AI SaaS - Homepage redesign variants got +700% and +300% lift over control.

• AI SaaS - Added 647 new customers. $9/month basic plan, $60 LTV. $38,820 revenue (new customers * LTV). $12,893 cash collected. 11% conversion rate on welcome series. 5% conversion rate on abandoned cart.

• Celebrity (local) hypnotherapist - Sold out his $10,000 hypnotherapy certification program. Twice. Currently trying to get a hat trick.

• Community for Aphantasics - Low-ticket subscription. Sold out their “founding member” spots. Added close to $30,000 revenue (6X lift over baseline.)

• YT ads agency - Frank Kern is on their list. Frank Kern loved their (our) emails and would often reply. We made “will Frank Kern reply?” our internal KPI. Booked a bunch of calls but don’t know how many. Wrote so many bangers we got fired. Owner put our emails in his nurture sequence and didn’t need us anymore.

• Lead generation SaaS - 800% lift in cold email replies with no personalized first lines.

• Real estate fund - This one is an L. They take 50k cheques (minimum) and we added over $2 million in pipeline. But their salesman couldn’t close an open door. Once they fired him and the founder got on the phone, they started closing. Waiting on results from the client.

• Real estate investing coach - Booked 300+ calls at $80 CPB and added over $100,000 in revenue at 5X ROI. Don’t have the actual number - estimated based on conservative conversion rate.

• IT/cybersecurity business coach - One sales activation campaign added $57,000 revenue at 11X ROI. 80% increase in open rate, 96% reduction in bounce rate over 2 months. Now we write all their sales copy.

• Business coach for women - Rewrote a sales page from scratch for free because she got scammed by a copywriter. Original was 5,000 words, ours was 10,000 words. New angle no one is using and can’t be copied unless they have a personal brand like the client. You can find the testimonial in Nothing Held Back Job Board.

If You’re a Copywriter

Copyskills is my training program for copywriters. We have a freemium community, Copywriting Launchpad, where we help you launch your copywriting career and learn the highest-paying, most in-demand copywriting skills in the world. It’s free to join. And we have paid plans starting at $50/month.

The support we offer is on par with other programs that charge:

• $13,500/year - $35,500/year

• $30,000/year

• $36,000/year

• $29,000/year or $20,000 pay-in-full

• $24,000/year

• $10,000 (12-week program)

• $3,000 (16-week program)- $11,000/year

• $3,000 (8-week program) - $12,000/year

We also have an invite-only mastermind for copywriters sell their own offers. This is a true mastermind, with peers learning from and supporting each other.

If You’re a Muslim Man

MuslimMan® is my self-improvement company for Muslim men. I’ve been writing about masculinity, men’s issues, gender dynamics, marriage, sex and seduction since 2016, when I launched the first blog dedicated to Muslim men’s issues. MuslimMan® is a continuation of that effort.

I’m also the author of:

• 40 Hadith on Masculinity: How to Be a Good Man

• 40 Hadith on Femininity: How to Be a Good Woman

Available in ebook, paperback and hard cover wherever you buy your books online. You can also buy them directly from me on the MuslimMan® website.

If you’d like to know more about any of the above, send me a DM.

Other Ways to Stay in Touch

• YouTube

• Twitter

• Instagram

• LinkedIn

• TikTok

• Facebook

Originally published on nabeelazeez.com

In any case, firing your marketing team when business slows down is the opposite of what you should do.

1. You’re eliminating the activity that brings in sales

2. Your competitors are as short-sighted as you are. And they’re making the same bad decisions. So if you do the opposite you’ll take their marketshare. And when business picks back up, you will dominate.

Now is the time to double or triple your marketing effort and investment. But if there’s no money coming in, where do you find the budget? Simple, you fire all non-revenue-producing staff.

1. Everyone in HR

2. Everyone in Accounting and Finance

3. Secretaries and receptionists

4. “Office boys” - these are like interns who deliver mail, bring everyone coffee, make photocopies and run errands, except they’re paid full-time employees; they’re almost always men, too, which seems kind of sexist but idk - and also drivers and cleaners

There, I’ve opened up six figures a month in payroll that can be diverted to running more ads and publishing more content. The only reason why these people tend to keep their jobs is because of the Bullshit Jobs theory, articulated by David Graeber in his book of the same name.

Graeber says more than half of societal work is pointless. He names five types of entirely pointless jobs:

1. Flunkies, who serve to make their superiors feel important, e.g., receptionists, administrative assistants, door attendants, store greeters;

2. Goons, who act to harm or deceive others on behalf of their employer, or to prevent other goons from doing so, e.g., lobbyists, corporate lawyers, telemarketers, public relations specialists;

3. Duct tapers, who temporarily fix problems that could be fixed permanently, e.g., programmers repairing shoddy code, airline desk staff who calm passengers with lost luggage;

4. Box tickers, who create the appearance that something useful is being done when it is not, e.g., survey administrators, in-house magazine journalists, corporate compliance officers, academic administration;[14]

5. Taskmasters, who create extra work for those who do not need it, e.g., middle management, leadership professionals.

Every position I’ve told you to fire falls into one of these five categories. If you have any more employees who fit the criteria, fire them too. But my advice will fall on deaf ears. Because people care more about looking successful than being successful.

Mr. Pattison is absolutely right, of course. You can't spend money you don't have. And I would never suggest you do. Sometimes the only thing you can do is cut expenses down to the bone. Live to sell another day.

Which is why I said terminate your HR department first.

There are six, maybe seven figures of non-revenue-generating payroll in every company. Money can be found if you look hard enough. Not that hard actually. Everyone hates HR.

I would also add there's a psychological effect in continuing to promote your business when all your competitors are playing scared. Besides the fact you're the only one advertising and this triggers availability and recency bias in the minds of your prospects... You look like you're doing well. And people want to work with winners.

One last thing.

If business is slow no one is saying you need to spend the same on marketing. Reduce spend if you have to. Just don't stop entirely.

No budget for ads? Triple your organic publishing. Social media is free. Emails are free (ish).

There are so many ways to promote a business that don't cost money. Get creative. That's what a marketing team is good at. But they can't be creative if you've fired them all.

Originally published on nabeelazeez.com

Two years ago, while training for my last fight, I knocked out my sparring partner. I wasn’t trying to hurt him. I hit him with an overhand right but it wasn’t a hard punch. We were on the tail end of a bunch of rounds and both tired. He came to and on the way to the bathroom, collapsed. They had to rush him to the hospital and put him in a medically induced coma. His brain was swelling.

A few hours later, I got a call from the cops. They asked me to come give a statement. They’d reviewed the CCTV from the gym and assured me I wasn’t in any trouble. We were in a boxing ring, training, with protective gear on. But the procedure was they had to put a travel ban on me, in the event there was a criminal case. A year went by with no updates. I had to hire a lawyer to talk to the cops to try to get the travel ban lifted. Hamad Al Zarouni; look him up on IG @lawindxb and tell him I sent you. My sparring partner was out of the coma, but he was fully disabled and in another hospital for rehab. Do you remember the last fight in Snatch when Mickey gets knocked down, and has to stay down because the fight is fixed? He stands up and knocks out his opponent. And Turkish says, “Now, we are fucked.” That was me. A few weeks after I hired my lawyer I get a call from Dubai Prosecution. They wanted to interview me. So I go in an recount the story as best I can. They tell me, “You are accused of accidentally causing injury to this man that resulted in permanent disability. Are you guilty of this?” My brain froze. I had to ask them to repeat the question. I said no, I’m not guilty. About a month after the meeting with Dubai Prosecution I got a call and text on a Thursday telling me to show up for a court date on Monday. I’d kept my cool up until this point but now I was starting to worry. I message my lawyer and he’s on vacation. So I ask him to recommend someone and he refers me to a criminal defense lawyer, Saeed Al Ghailani. This guy charges 100,000 Dirhams ($27,000) per case. And he only accepts payment in full, in advance. But Hamad negotiated a massive discount on my behalf. I meet Saeed and he goes to work. He messages me the night before and tells me they’ve prepared a defense and I’m in a good position. That put me at ease a little. We show up to court and the judge asks me, how do you plead? I say not guilty. They make me wait in a holding area while they process the verdict. Saeed texts me, you win, they found you not guilty. Oooff. What a relief. I felt like I had shrugged off a massive weight. I ask Saeed when he’ll be able to remove the travel ban. He says give him a few weeks. A few days later, Saeed texts me. The prosecutor appealed the court’s verdict. We have to show up in court again. But my court date was a couple of months later. So we show up, and Saeed does his thing. He wins again. Not guilty. OK, NOW we’re done, I think. Nope. The prosecutor appealed AGAIN. This time the case goes to the Cassation Court of Dubai, which is the highest court in the land, sort of like the Supreme Court. I didn’t have to show up for this one. Saeed went himself. The court dismissed the prosecutor’s appeal on a technicality, which you’ll see below. Saeed texts me. We won again. And for the last time. This was a week before my mother was scheduled to have a heart operation. I went to the police station to get my travel ban lifted a couple of days before flying to Sri Lanka. The timing was impeccable.

Alhamdulillah.

The number one lesson I took from this is to be responsible for my sparring partner’s safety. I’ve relived the session so many times in my head. He was a novice. He was tired and hurt. I could see it. Why didn’t he quit? He knew he was tired too. But we did another round. I should have told my coach to stop him. I shouldn’t have hit him with that overhand. I was a lot heavier than him. I should have gone for body shots. I’m glad the case went my way. But I’m going to have to answer for this on the Day of Judgment. I can only hope God is more merciful.

Summary of the court's ruling in simple English

The Incident:

• Two men, Nabeel Azeez and [sparring partner], were boxing at a sports club in Dubai (Al Barsha area) on February 16, 2023

• During the boxing match, Nabeel punched [sparring partner] in the face

• [sparring partner] suffered severe injuries resulting in 100% permanent disability

The Legal Case:

1. Criminal Charges: The prosecution charged Nabeel with causing injury through negligence

2. First Court: Found Nabeel NOT GUILTY and acquitted him

3. First Appeal: The prosecution appealed, but the appeals court agreed with the acquittal

4. Final Appeal: The prosecution appealed again to the highest court (cassation), which also rejected their appeal

Why Nabeel Was Found Not Guilty: The courts ruled that Nabeel was protected by a legal principle that says violence during sports is not a crime if:

• The sport is legal (boxing is legal)

• It happens within the normal rules of the game

• The person takes proper precautions and follows safety rules

• It was unintentional (not done on purpose to hurt someone)

• There was no evidence Nabeel broke boxing rules or failed to be careful

The Bottom Line: Even though [sparring partner] was permanently disabled, the courts decided this was a tragic accident that happened during legitimate sports activity, not a crime. The law recognizes that contact sports like boxing carry inherent risks, and participants accept these risks when they choose to participate.

Why the Misdemeanor Court acquitted the defendant

The Misdemeanor (Trial) Court acquitted Nabeel Azeez based on these specific reasons:

1. Legal Justification - Article 54 The court cited Article 54 of the UAE Crimes and Penalties Law, which states that violence during sports is NOT a crime if:

• Done with good intention

• Within the normal rules of the sport

• With proper caution and care

• The sport is legally authorized

• No danger to public security

2. No Evidence of Wrongdoing The court found that the case files were “devoid of anything indicating” that Nabeel:

• Failed to follow proper boxing rules

• Failed to observe caution and care during the match

• Intended to hurt his opponent

3. The Injury Was Accidental The court determined that [sparring partner]’s injury:

• Happened “unintentionally” (عفواً)

• Occurred with “good intention” from Nabeel

• Was part of a legal boxing match

• Posed no danger to public security

4. Insufficient Evidence for Conviction The court stated the prosecution’s evidence was “below the sufficiency threshold” to prove criminal charges. In criminal law, the prosecution must prove guilt beyond reasonable doubt.

5. The Defendant’s Consistent Denial Nabeel denied the charges “in all stages of the case,” and combined with the lack of evidence, this created reasonable doubt.

The Bottom Line: The trial court essentially said: “This was a tragic accident during a legitimate boxing match. There’s no evidence Nabeel did anything wrong or violated any rules. Boxing is a legal sport with inherent risks, and unfortunate injuries during proper play don’t constitute a crime.”

Why the Appellate Court upheld the ruling

The document doesn’t provide the appellate court’s specific reasoning, but it tells us something important: the appellate court upheld the trial court’s judgment “for its reasons” (المؤيد لأسبابه). This means the appellate court:

1. Adopted the Trial Court’s Reasoning Rather than writing new reasons, the appellate court essentially said “we agree with everything the trial court said.” This is a common practice when an appeals court finds the lower court’s analysis to be correct and complete.

2. Found No Errors By upholding the judgment, the appellate court determined that:

• The trial court correctly applied the law about sports activities being justified

• The evidence supported the finding that this was a normal boxing accident

• There was no proof Nabeel violated boxing rules or safety procedures

• The prosecution failed to prove criminal negligence

3. Agreed with the Key Finding The appellate court agreed that the incident fell under Article 54’s protection for sports activities - meaning violence during legitimate sports (when following the rules and being careful) is not a crime.

Why This Matters: Having two courts independently reach the same conclusion strengthened the judgment. When the prosecution appealed to the cassation court, they were fighting against two courts that had already agreed Nabeel should be acquitted. This made it even harder for the prosecution to succeed in their final appeal.

Why the Cassation Court rejected the appeal

The cassation court rejected the appeal for these key reasons:

1. Limited Scope of Review The cassation court explained that it cannot re-examine the facts of the case. It can only check if the lower courts applied the law correctly and if their reasoning was logical.

2. The Lower Courts’ Authority The cassation court stated that trial courts have the exclusive authority to:

• Evaluate witness testimony

• Assess evidence

• Determine what actually happened

• Decide if justification defenses (like sports activities) apply

3. Sound Legal Reasoning The cassation court found that the lower courts:

• Properly examined all the evidence

• Applied the correct law (Article 54 about sports activities being justified)

• Reached a logical conclusion based on the evidence

• Had the right to doubt the prosecution’s case (and doubt = acquittal)

4. The Prosecution’s Arguments Were “Substantive” The prosecution was essentially arguing “the court got the facts wrong” - saying Nabeel didn’t follow boxing rules and wasn’t careful. But the cassation court said this is a factual dispute, not a legal error, and they can’t overturn decisions just because they might interpret facts differently.

In Simple Terms: The cassation court basically said: “The lower courts did their job properly. They looked at the evidence and decided Nabeel was boxing normally and legally. We can’t second-guess their factual findings just because the prosecution disagrees. No legal errors were made, so the acquittal stands.”

AI podcast hosts review Write Yourself Rich by Chris Orzechowski while email marketer Nabeel Azeez reacts

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How to claim your bonuses: Read my review then follow the instructions below.

Building a list and mailing it daily changed my life. It can change yours.

From the desk of Nabeel Azeez • Dubai, U.A.E.

$100,000+ of my own money and 14,000+ hours – at least, but likely much more – went into developing the skills I need to earn a full-time living as a writer. I've bought 170 books and 160 courses – I counted. And I've tried just about as many strategies and tactics to build my business. And the one investment I've made which has had the highest return on investment, by far, was starting an email list. Hi, my name is Nabeel Azeez. I'm an author and a copywriter. My list is tiny, a little over 1,200 people at the time of writing. But I can attribute, directly or indirectly, over half a million dollars in income to my email list. Many of my email subscribers have invested thousands of dollars in my products and services. Some have paid me $27,000, $40,500, $60,000, even $108,000. Here's what I've sold to my list:

• Done-for-you services

• Consulting

• Courses

• Books

• Subscriptions

• Haven't sold any physical products yet but if I do, I'm certain my list will buy that as well.

And there's no magic to it. My first email went out to 11 subscribers. I just started. And then showed up every day. Sometimes I stopped. But then I came back. I wasn't perfectly consistent. I even skipped days. But as long as I keep adding new subscribers and as long as I keep writing to them...

I'm 100% certain my email list will make me a million bucks

27 Benefits of building a list and mailing it daily

1. You will build a daily writing habit

2. You will get better at expressing your ideas in writing

3. You will be able to write faster

4. You will become more creative because you are forced to ideate daily

5. You will become more organized

6. Your most productive hours of the day are reserved for your own personal and professional growth

7. You are paying yourself first

8. You will get better at speaking what you know because your ideas have been formulated in writing before

9. Your ability to think and speak off-the-cuff will improve

10. You demonstrate consistency to the buyers on your list

11. You demonstrate your knowledge to the buyers on your list

12. You demonstrate your writing ability to the buyers on your list

13. You get to sell to your list every day

14. There is no negative effect on your email open rates and click-through rates

15. The lowest quality subscribers will unsubscribe from your list in short order

16. You can determine very quickly who your unengaged subscribers are

17. You can prune your list monthly as opposed to every 6 months

18. You brand value grows with every email because you are always top-of-mind

19. Your name gets associated with your product/service because you are always top of mind

20. You get more opportunities to test copywriting/selling/marketing/persuasion techniques

21. You lose the fear of writer's block

22. You stop having writer's block

23. Your learning as a copywriter/marketer is accelerated over 700% (weekly emails vs. daily emails)

24. You learn how to write good email subject lines and calls-to-action

25. You differentiate yourself from a 95% of all other copywriters who barely email their list or only email weekly

26. You learn a lot of advice you've read online about what works and what doesn't work is bulls***

27. You learn the fundamentals of direct response marketing are king

The most simple and cost-effective marketing there is

Many people get confused, frustrated and overwhelmed by marketing. But they do it to themselves. Marketing can be as complicated or as simple as you want it to be. And there's no simpler marketing strategy than “build a list and mail it daily.” Here's everything you need to implement this strategy:

• A form to collect emails

• An email service provider to communicate with your subscribers

• A way to send people to your form (e.g. social media)

Social media is free. Email service providers have generous free plans. Even if you have to pay, in the beginning you're only paying $20-$50 per month. That means you're able to talk to your market every day for pennies on the dollar. And these are people who want to hear from you.

Simplicity = freedom

By simplifying your marketing you'll be more creative, not less. Your mind won't be pulled in a million different directions. What about my social media accounts? What about my funnels? What about my ads? What about xyz? You'll have none of that. The only question on your mind will be, What should I write about today?

Respectful to customers

There's one benefit to your customers that's obvious: You're only emailing people who want to hear from you. The other benefit is you give customers permission to buy when they are ready. You don't have to force them through a funnel. You're not going anywhere. You're showing up every day. And they can buy at their convenience. This is incredibly respectful and your customers will love you for it.

But you already know this

You may already have an email list and you may already send daily emails. But it's good to be reminded that you made the right choice. I felt that way while writing this review. I'm more bullish than ever on daily emails. There are so many tactics you can use and channels you can have a presence on, and everywhere you look there's a new shiny object. If you've invested in building your list and mailing it daily...

You made an excellent decision

And now's the time to double- or triple-down on this strategy. All roads lead to my email list. Say it with me.

“All roads lead to my email list.”

And now the question becomes, “How to I optimize my list so that I'm making the highest Earnings Per Subscriber?” Notice I didn't ask, “How do I make my list as large as possible?” That's because list size is a vanity metric. A list of 100,000 people who never buy anything from you is worthless. Earnings Per Subscriber is the number you should care about. When you start caring about Earnings Per Subscriber and taking it seriously, the list of email marketing experts worth paying attention to dwindles to a handful. One of those experts is Chris Orzechowski (Orzy).

Orzy made $996,000 in revenue with an email list of only 6,266 email subscribers

Before becoming a copywriter, Orzy was a teacher making a little over $50,000 per year. Now he's close to being a millionaire, as a solopreneur who runs an email-based business. But what makes him remarkable isn't that he was able to get this result for himself. Many people have done similar, including me. What makes him remarkable is that he's able to get these results for other business owners.

• An e-commerce brand owner with a list of just over 1,000 subscribers. The very FIRST email she sent out after she started working with Orzy made her over $15,000 in sales.

• A brand with a list of 8,000 people that used to make a few hundred bucks when they sent an email. Once they started using Orzy's email writing system, they started making $7,500+ every time they hit send.

• One of his clients had a list of 50,000 people. Every time they'd send an email they'd make between $19,000 - $30,000 in sales, like clockwork.

• Another client started emailing daily in preparation for a big launch of theirs… and wound up doing $1.2 million in sales in the first 8 hours the cart was open.

• Another brand took email revenue from 9% to 30% in 30 days flat, just by sending “Orzy” emails to his list (Side note: Clients actually request “Orzy” emails)

And not only that, he's also had success teaching his strategies to copywriters and business owners. Here's what some of his students had to say...

• “Since I started applying what I learned, I've beaten my previous sales record from a single email by 300% and am seeing sales returns on every email I send now instead of only every 3rd or 4th one.”

• “What I've used from you in their business contributed to them earning more than 7 figures in revenue in only 2 months in November and December.”

• “I just added $20k+ revenue to a brand in 2 months with my emails…”

• I generated $300k + for my very first client as a nervous newbie email copywriter by following the strategies you laid out.”

• “I wrote a sequence that generated $182,000 in sales over the course of a week during one of his company’s promotions.”

If you're looking for an email marketing guru, Orzy is him

That's why I can confidently recommend Chris Orzechowski's brand new course...

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Orzy's written a full sales page for you to read if you need convincing, so I'm going to summarize everything you get. What you're getting:

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• Module #3 – Mastering Your Email Software

• Module #4 – Front End Offers & Lead Magnets

• Module #5 – Write Yourself Rich Email Case Studies & Breakdowns

• Module #6 – Advanced Automation

• Module #7 – How to 10x Your Email List

• Module #8 – Living the 1 Email/Day Lifestyle

And you're also getting for Orzy's first-time launch of Write Yourself Write...

8 Weeks of Live Coaching

The last time Orzy did group coaching, members paid $5,500 each. And if this was all you got when you bought Write Yourself Rich, it'd be well worth the investment. But Orzy's a mad lad and he's stuffed a ton of bonuses into this offer.

• Bonus #1 – Subject Line Masterclass

• Bonus #2 – Seven Figure Secrets

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• Bonus #5 – 365 Email Starter Prompts

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• Bonus #7 – No Product? No Problem!

And there's one more bonus that's ONLY available until 4:00 pm EST on Tuesday October 15 2024... A FREE one-hour, one-on-one coaching call with Orzy. He charges $1,000 for a one hour consulting call. You'll get one of these for FREE... in addition to everything else listed above. This one bonus alone is worth more than the entire course itself but the only way to claim it is to join Write Yourself Rich before 4:00 pm EST Tuesday Oct 15 2024. But that's not all because...

You're also getting MY exclusive bonuses

...when you join Write Yourself Rich using my affiliate link. And I've done my best to match Orzy's ballsiness. Here's what you're getting in addition to everything I've listed above...

1. List Building Lessons - A free email course with 7 lessons from 7+ years of building my list and mailing it daily. 100% free, no purchase necessary. Get instant access as a “thank you” for reading my review.

2. The List Enlarger - A semi-automated campaign for a bigger list and stronger earnings per subscriber. I'll show you the tools you need and exactly how to set up the campaign. Landing page, automations, social media, email flows, etc. All you have to do is write the content. I plan to sell this as a standalone product for $95-$195 but you'll get it for free when you join Write Yourself Rich.

3. 30-minute quick start call and 30 days of email follow-up so you can implement Write Yourself Rich fast and start seeing results. People have paid me $750 for 45 minutes of my time.

4. One-year scholarship to Copyskills, my coaching community. This retails for $222.22 per year. So when you're done with Orzy's 8 weeks of group coaching, you'll still have someone you can come to for support. You'll get access to a discussion forum, copy critiques, weekly office hours, courses, guest lectures and much more.

5. [Only available if you help me win Orzy's Write Yourself Rich Affiliate Contest which ends on October 25 2024] Affiliate Aristocrat – My course on how to run affiliate promotions as a side hustle for easy 5k-10k paydays. I'll give you the entire campaign and show you how to implement it, step by step, with no steps skipped. Simply run this campaign whenever you want a quick cash infusion that will also produce passive income.

How to claim your bonuses: Follow the instructions below.

​I am 99% certain this person is not cut out for learning copy or being a freelancer.

Reminds me of this funny clip I saw today from Cold Email Wizard.

He expresses immense frustration over people who don't have the agency or will to power to get started.

Frankly, it's damn near impossible to NOT become a paid, professional copywriter if you do what's necessary.

And everything there is to learn is available to you for free.

None of the resources available today for free existed when I started.

Here's successful financial copywriter Mike Humphrey's explaining how he learned to write copy.

QUOTE

You can pay for training by spending your time, your money, or both.

More than half of the great copywriters I know developed their chops like I did: By reading the classic copywriting/direct response marketing books, studying great copy, and writing copy.

I've never belonged to a paid mastermind for copywriting or marketing.

I've never hired someone to privately mentor me. Or been someone's copy cub.

I didn't pay for my first high-ticket copywriting training program until after I'd already produced over $10M in sales for my clients.

At that point, I was charging $5K+ for a sales letter. So I was making good enough money to pay for that specialized training without going into debt.

I broke into copywriting in 2006. Took me 2 months to go full-time with it. I've been full-time ever since.

Money was tight then and my oldest child was in diapers. So I invested time instead of money in my copywriting career.

Early on, I developed the habit of reading great copy or writing it 6 days a week. I've stuck to that routine ever since. And I'll continue to do it until they nail my coffin shut someday.

Simple in theory... difficult in execution because it requires daily persistence and commitment to actually doing it. It also requires patience too because success won't arrive instantly or overnight.

But it is doable, even if you're dealing with a shoe-string budget.

If I can do it, then I believe anyone else can do it too.

Especially with all of the amazing free resources out there. Most of which didn't exist when I was breaking into copywriting.

Gary Halbert's website. Justin Goff's free email course.

All of the major mailers and huge 8-9 figure companies that put out great copy every day. Not only do they send you great emails for free... those emails take you to their well-written VSLs, webinars, and salesletters too.

That's off the top of my head. There are lots of other great free resources out that I'm neglecting to mention.

Hope this helps someone who takes the time to read this.

UNQUOTE

This blueprint is everything you need to go from knowing nothing about copywriting to having enough skill to sell your services as a copywriter

So don't ask for a mentor when you haven't bothered to do the work.

It's an insult to those of us who did.

Yours Beardly, Nabeel

P.S. While the above advice helps you learn the skill of copywriting, the business of copywriting is something else entirely. I've got something planned to help you with that. In the meantime, join CopySkills™.

P.P.S. Forgot to celebrate passing 2,000 subscribers. Thank you for joining me on this journey.

​ How many email subscribers do you have?

This leads me to believe many people who quote Breakthrough Advertising haven't read it. And if they have, they haven't read past chapter 3. Which is fine, I suppose. Schwartz front-loaded the most important concepts. Anyhoo, in keeping with tradition, today's email is about a concept from chapter 1, mass desire. I don't like discounts. I almost never use them. The only time I do is as an introductory price when I'm launching a new product. Discounts devalue your brand and train customers to only buy during sales.

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” – David Ogilvy

But it's BFCM week. People want to spend money this week, more so than any other time of year. They've been saving up for it. From now until December 31st, some brands will generate as much revenue as they do during the rest of the year. Every man, woman and demiboy who exchanges goods and services for moolah wants their piece of this pie. So where does that leave a business that doesn't do discounts? Don't run from the deluge. Stand there with a bucket. Sinple, really. You can launch a new product. Or a variation of an existing one. Or do a limited edition something or other. Or do a “reverse BFCM” where you sell your most expensive thing (I did that once with a client; sold his 30k mastermind.) This BFCM I've decided to relaunch my book, 40 Hadith on Masculinity: How to Be a Good Man. I'll be releasing it on Amazon and I think everywhere else you can buy books. Kindle, paperback and hardcover. No audiobook yet but that's in the pipeline. We're trying to get the book uploaded to all merchants by Friday. But if we miss that, it'll be live before the end of the month. Inshallah. Some testimonials from men who've read it:

“It's a really well-written book that hits home, that's what I'd say, for any man who’s got any self-consciousness about himself as a man.” – Malek H

“I completed reading the 40 hadith on masculinity book today, and mashaa Allah, it is the best book on the topic I have found in English.” – Ismail K

It's a hit with the ladies too!

“I feel like women who are in my position, who are searching for an ideal partner, definitely should read this book… I set up my online marriage profile with it too… And I also use this book as a guide to ask questions of these men to see what type of man they are.” – Huda S

And if you want to know more, here's the chapter list and introduction.

Because Martians and Belters are born and live in space, they can't handle Earth gravity. If they want to travel to Earth, they need to take various supplements, injections and go through special training, just to survive. They're still human, but their physiology has “forgotten” what it's like to be on their planet of origin.

In the Matrix films, the humans of Zion don't know how or why the machines they use, that make their city livable, work.

When I was a boy we learned mental arithmetic. All of our math was taught this way. It wasn't until high school that we started using calculates.

The new generation of copywriters are learning how to write copy using AI. Their focus is on prompting, chaining prompts and building AI Agents to automate copy production.

They're Belters. This is the equivalent of learning how to write copy in Space. Calculators from day one. They don't know how copy works, only that it does. They haven't learned the fundamentals. Is it any wonder the copy their prompts generate is mediocre?

I've seen a lot of copy-related prompts published by people. Even bought a few prompt packs. The only prompts that give you anything close to usable copy are created by good copywriters. They mastered the fundamentals first. Then they were able to synthesize those fundamentals into prompts that made their jobs easier. That wouldn't be possible if these copywriters started learning the skill using AI.

Correct use of AI to produce copy looks more like a conversation than a prompt. To have that conversation, and for it to be meaningful, you must know how to think about copy. This is something I help members of CopySkills™ with.

The contractor didn't...

• Develop the product

• Create the go-to-market strategy

• Do order fulfillment

• Manage customers

• Or do a whole heap of other stuff

So why the falafel would they give a contractor who works on a small aspect of the business a percentage of the upside that the entire business creates?

Dan Ferrari recently wrote an email extolling the virtues of royalties, over and above even launching one's own offer. And I agree with everything he said. However, one throwaway line stands out. He put it in brackets because it's an afterthought to him. It shouldn't be an afterthought to you. Emphasis mine:

“First - royalties (when done right, with the right KIND of projects, agreements, and clients) provide stable cash flow.”

Yes, Dan. When done right. Dan's experience is working in the direct response, where paying copywriters royalties is a given and clients have the systems to manage rev-share agreements.

I haven't yet worked with the types of businesses capable of doing royalty agreements right. In my experience, agreeing to a rev-share deal with a business that doesn't know how to handle it is asking for trouble. Even if you have a contract in place.

Businesses love doing rev share deals until it's time to cut a fat check. Then they become forensic attribution detectives and look for any reason not give you credit for a sale. Or they'll figure out ways to pay you less than you're owed. For example, they'll want to pay you based on cash collected instead of revenue generated. This has happened to me and to my clients.

For what it's worth, I'm more than happy to work on a commission-only or fee plus commission structure with honest clients. My work gets results and so I'm happy to grab my nuts and gamble. But when I say honest, I mean the type of client I can do a handshake deal with. This client is rare.

In my mind, at least, if I need a contract to keep you honest, I don't want to do a rev-share deal with you. It's degrading to chase people for money you earned fair and square. I'd rather charge a premium flat fee or retainer. I know I'm leaving money on the table by doing this. But I'd rather get paid a fair price and do my work in peace. Keep your upside.

If you're an entrepreneur or work for a business that's willing to pay a fair price for superb copywriting, go here.

Side note: This whole idea of rev-share among freelancers/consultants is getting out of hand. One time a mf tried to ask me for rev-share to design a book cover 😂🤣😭

“Nabeel, I love to read your emails but this new format/software type is not so good. It seems like the disclaimer is longer than the actual email.”

Something felt off. My beardly senses were tingling. I looked up his email engagement in BerserkerMail. He was full of it. Here's my response:

You “love” reading my emails... But you've only opened 3 of my last 20 emails... And you don't want to click a link that leads to a blog post... Which is exactly the same as reading an email. I've unsubscribed you manually.

The grayest of gray mail. He also wasn't a customer. YUCK! Nevertheless, I was respectful.

Look, I don't expect free subscribers to buy anything from me. But the least they can do is engage with the emails. Otherwise I don't want them on my list.

The lesson in this for you?

Almost every piece of unsolicited feedback you get can be ignored with prejudice. In fact, a cursory examination will reveal the people giving you this unsolicited feedback have no idea what they're talking about.

Thank you for reaching out. I'm not interested. No thank you sir.

That's all you have to say. It requires no effort to be respectful. There's no upside to being disrespectful. Besides, what goes around comes around. Do you want bad business karma? In CopySkills™ we teach client acquisition the same way. That is, treating your prospects with respect and being a professional. This approach works for novices and experts alike. Novices need it more because many think they have to pretend they're someone they ain't to get clients. Being honest and sincere gets you more cachet in the long run. Also, prospects take notice and are more inclined to help you. I remember a cold DM from a young copywriter, Nate Schmidt. He was honest and sincere. He had nothing of value to offer me but because of his authenticity I helped him anyway. I won't call him a mentee because we only had 2 coaching calls. But he took one piece of advice I gave him and ran with it. Since then, his businesses have made millions of dollars. That is the value of respect and professionalism. For more info on CopySkills™, read this. The offending tweet in question. Read the replies and quotes.

Link to tweet

My tale was heard, and yet it was not told, My fruit is fallen, and yet my leaves are green, My youth is spent, and yet I am not old, I saw the world, and yet I was not seen: My thread is cut, and yet it is not spun, And now I live, and now my life is done.

So much talk of competence, courage and confidence. So little of the fact that every man dies. For all the machismo and bravado in the manosphere, I haven't seen anyone with the cojones to speak about the metaphysical. You can't take money, whips, bussdowns or hoes to the grave with you, playboy. All you take are your good works and the hope that your sins will be overlooked. A man asked Prophet Muhammad ﷺ, which (believers) are the wisest? He ﷺ replied, the one who most remembers death and is best prepared for it, such are the wisest. It's not enough to be hard to kill. You have to be ready to die. I devoted an entire section in my book to the Prepared Man who is ready for anything life (or death) throws at him. You can read it here.

“You don't work with anyone who's not subscribed to your list. What's the strategy behind this? How has it impacted your business?” – Asked during an interview in 2017 (I'd been a part-time copywriter for a year at that point)

Zoomers call it “Main Character Syndrome.” If you aren't a gamer, I've also heard it called the “Hot Girl Effect.” It's funny, I used to think I was so smart to position myself as premium and exclusive when I was starting out. In my mind it was a Bigbrain move to command higher rates. And do you know how it worked out?

For 3 years I struggled. For 3 years I was a brokie. First as a part-time copywriter – had a salary to fall back on – then as a full-time copywriter – had savings to fall back on. In both cases I was full of s***. A wannabe. Here's a section of copy from my first homepage.

Lookit, the truth is I want you to say NO to me because I’m very selective of who I work with. I need fewer clients, not more. That’s why I don’t work with anyone who isn’t already subscribed to my email newsletter. Let me explain why this ultimately helps you. First, I’ll be teaching you exactly what it is I do so you can implement it on your own if you want (and you probably will, if you ever get to hear how much I charge.) Second, you will have plenty of time to get to know me and get a feel for my personality so you can make damn sure we’re a good fit before you ask for my help. Third, if you’re on my list I’ll know you’re not a bulls***er, so when you do ask for my help I’ll be more inclined to entertain you.

😭 LMAO! This mf had ZERO clients the way an anon redpill account has ZERO hoes. But you know what? This is something I can pull off now. I have the results and reputation to back it up. If I did this today it would feel congruent. I know other copywriters who do, like Zarak. He only works with clients who are subscribers of his paid email newsletter. Dan Kennedy is another example. He's famous for being difficult to contact, you can only reach him by fax, and work with, a long list of conditions and prerequisites come with paying his rich rates.

This is the Hot Girl Effect in action. Hot Girls don't approach you, you approach them. Hot Girls have options. They make demands. It is your honour and privilege to be granted a whiff of her perfume while in her general vicinity. She is the Prize. She chooses you and she's in control, never the other way around.

And when you have the wherewithal to pull it off, the Hot Girl Effect is the most powerful client acquisition technique there is. Imagine customers auditioning to give you money. Imagine them paying your fee in advance to get on a waiting list to work with you. Imagine charging 10X your normal rate to get a customer to go away and them saying yes because you're in such high demand. This is probability, not possibility. BUT you can't fake it. You gotta be about that life. Can't be New Money pretending to be Old Money. The only people who'll fall for it are No Money.

Do you use exclusivity in your business? If you don't, if you had to use it, how would you?

“How can copywriters and business owners cut through the noise and stand out in a crowded marketplace.”

The internet is full of over-optimized-for-algorithms content. Too many content creators trying to be thought leaders. Hormozi captions on every clip. Goose-stepping to whatever the algorithm rewards right now. All saying the exact same thing. S*** content but it gets attention and whoever gets attention wins. And it doesn't only happen with short-form content. You see it with long-form too. Take two YouTube channels in the same niche. One channel  has 300,000 subscribers and gets thousands of views a video. Another channel has 30,000 subscribers and gets hundreds of views a video. Which channel has the better content? In my experience, the smaller channel. The smaller channel is Signal, the bigger channel is Noise. By better I mean content from which you can learn real, actionable skills, not content the algorithm rewards. If we take copywriting YouTubers as an example, Copy That! and Copy Squad are Signal. I refer beginner copywriters to these channels all the time, often instead of CopySkills™. I'll leave you to guess in the comments which channels are Noise. So, how to be the signal and not the noise? I don't have a good answer. The best I can do is draw from my own experience. In my case, I didn't taste a little success then quit to become a coach. I'm a practitioner. I write copy for clients every day. So anything I teach or recommend is practical, not theoretical. The next thing you need is experience. If you're a practitioner this is inevitable. Careful though, time in the Game is not the same as experience. There are copywriters with as many years as me under their belt who are more experienced than I am. Perhaps he trained under experts like Parris Lampropolous or David Deutsch. Or he may have worked at hardcore direct response companies like Agora or Golden Hippo. Yuge diff between this copywriter and a  “copywriting content creator.” When he talks about copy you can hear the difference. The final piece of the puzzle is professionalism. This is so many little things packaged into one. It's your consistency with publishing (a daily email is a good example of this.) It's the way you communicate over email and DM. It's delivering work on time. It's doing what you say you're going to do. It's submitting work in an organized way. It's getting results. It's how easy you are to work with. And so much more. We're in the people business and reputation–how people talk about you–is everything.

What about beginners?

I used to think fake-it-till-you-make-it was the answer, but it's not. Now I think novices should focus on mastering their craft and delivering exceptional work to their clients. I see so many copywriters trying to “teach” online who I know for a fact are rank amateurs with no client results. Several of these copywriters are former members of CopySkills™, so I know their situation.

Knowledge + Experience = Wisdom

The problem with trying to fake expertise as a copywriter is that you're selling to people who, more often than not, are sophisticated entrepreneurs or marketers. They can smell bulls***. All a novice has is knowledge. Without experience, anything she says is specious because it's devoid of context. So what's a beginner to do? First, she should keep her heads down and focus on client work. Her personal brand will take care of itself once she's earned it. Second, if she publishes at all, she should adopt the frame of a student and not that of an expert. Think curation and analysis over lecturing. A copywriter who wants to write long-form Facebook ads might do weekly breakdowns of ads he likes. One who wants to write emails may do the same for eCommerce emails. Curation borrows credibility. Analysis demonstrates aptitude. Show, don't tell.

• Why did it take so long to write and send an email broadcast? (A recent change; ConvertKit used to have the best writing experience)

• Why wasn’t there an easy way to publish broadcasts to my blog? (They added this recently… 20 years and 9 months after ConvertKit was founded)

• Why couldn't I download all my email content? (No email marketing tool has this feature; only the “blogletter” platforms like beehiiv, Ghost and Medium do)

• Why couldn't I do manual engagement tagging? (Can be done but it's a complex automation when it should be and out-of-the-box feature)

• And worst of all… Why did they get rid of the html editor? (This is email blasphemy)

As far as email marketing tools go ConvertKit is one of the better ones. None of them are perfect and every tool has its pros and cons. And for a long time it was the only tool I recommended.

But as ConvertKit goes mass-market and becomes the new Mailchimp… And don’t get it twisted, “Creators” is positioning so broad it can refer to anyone and everyone… I find I no longer vibe with it as I once did.

My friend, Money Twitter legend Jose Rosado said…

“Man, I just need to say it. Mailchimp is like a $1 billion company.”

He’s right, of course. But that doesn’t mean Mailchimp is a good product. Serious marketers don’t use Mailchimp. The only one I can think of is Dan Oshinsky. And if I had to guess I’d say they’re paying him to use it. ConvertKit is headed in the same direction. A one-way trip to Normieville.

I am not a Creator.

So I needed a change. Enter BerserkerMail, Bento and beehiiv. No, it didn’t take 3 email marketing tools to replace ConvertKit. Could’ve done it with 1. Might still end up with 1. But I'm using 3 because I have 3 different use cases I'm testing, which is the marketer's way of rationalizing our love for playing with new tools.

Detailed reviews of all 3 tools incoming. But here's da troof. It ain't the features of the email marketing tool that matter. It's how you you use it.

“You're launching a course...what are a few lessons learned so far? Especially since you're in the thick of it...” - I was asked during my unaired interview with the Copywriter Club

Who the hell am I to be creating a course when I'm still learning and I still have so many goals achieve? I'm not even an expert. Then I sort of come to my senses and think, OK, it's not about you. You're trying to help people. Will creating this course help your audience or not? If it will, you have to do it.

That's the first thing. The second thing is I'm the only person in the entire world who can create this course, this way. No one else alive or dead has the same background, the same life experiences, the same personality, the same voice, the same whatever. Whenever I frame my work this way, it becomes much easier to overcome my internal objections.

The third thing is a course launch, or a launch of any other product, is based on a system. You need to stick to the system if you want to see results. Like following a workout program. All of them work as long as you pick one and stick to it.

The mistake I've made in the past is consuming large amounts of material on entrepreneurship from different sources. It can leave you with paralysis by analysis. The truth is, had I stuck to one “guru” and one system, I'd be much further along. The upside? I now know what not to do. And I hope I don't make the same mistakes.

If you're planning a launch (BFCM is coming up) you need my launch promo. It's the same promo I use for clients and myself. One client had a record-breaking best month ever in the history of their business. Get instant access.

Nevertheless, I put everyone through the most aggressive warmup campaign I've ever written. 4 emails a day for 5 days. An email every 6 hours. Asking you to click, reply or unsubscribe. The only reason you're seeing this email is because you engaged. Thank you.

Do you want to know how well the warmup campaign did? I'll use round numbers to keep it simple.

• 500 people engaged and stayed on the list

• 300 people engaged and unsubscribed

• 2,000 people... did absolute f*** all; they're now in a sunset campaign and will be deleted if they don't show signs of life

That means 70% of my subscribers... and perhaps 70% of your subscribers... DGAF. They don't click. They don't buy. They don't even do you the courtesy of unsubscribing even though your emails are clearly of no use to them. These are the worst kind of subscribers to have.

This lack of engagement is one of the reasons why I took down all my public opt-in forms. Now, the only way to get on my mailing list is to buy something, join CopySkills™ or become a client.

“What are you building? How do you get paid? How do you juggle all of it? How does it all fit together? How do you know when to say yes or no to an opportunity?”

I own 3 “businesses.” If that seems like too many, it is. Except for my consulting calling the other two businesses sounds silly. They're more like hobbies that pay me. I really should focus on one and shut the other two down.

• Dropkick Copy, my marketing agency

• CopySkills™, my membership community

• MuslimMan™, my media company

I used to have these dumb ideas about why juggling brands is a good thing. I'd say that they're synergistic. Or that each brand is a credibility marker for my skills. Or that even though they're bad business they help me develop complimentary skills. The truth is I get bored easily.  And I get excited by the prospect of new business models.

My main business is Dropkick Copy. Servicing clients is what I spend 90% of my time on. Thankfully, the other 2 don't take much time. CopySkills™ needs a few hours a week to coach our members. MuslimMan™ needs a few hours a week to write a newsletter. They're on maintenance mode but growing at a snail's pace. Alhamdulillah, CopySkills™ and MuslimMan™ are cash flow positive otherwise I'd have no incentive to keep going.

In the coming year I'm going to have to make some hard decisions to delegate the day-to-day. Hiring writers is going to be a problem. I need them for all 3 businesses. Good copywriters are expensive and they don't want to be employees. Freedom is why we chose this line of work.

“What do we need to be cautious of while publishing content or providing services for clients in 2024?”

We talked about sTePpInG iNtO yOuR aUtHoRiTy in a previous post. It applies here also. I see a lot of entrepreneurs publishing tactical content. Problem is, everyone else is doing it, contributing to the sea of sameness. And as bad as it was before with SEOs ruining the web, it's going to get worse. AI lets you pump out 100 times more SEO-optimized drivel at 1/1000th the cost. Your challenge as a business owner is to create and publish content that has a point of view and demonstrates leadership. How do you do that?

• You could pick a fight and take a contrarian approach to a common belief or practice.

• You could use the High Ground maneuver and philosophize about your industry.

• You could be a curator and become known for your sense of taste.

But if you want to be successful at content watch out for these two potholes, which are two sides of the same coin:

1. The first is hiding your unpopular opinions. You'll never be able to please everyone on the internet, so don't bother. And don't worry, because there are millions of people around the world who believe the same things you do.

2. The second is saying what you think people want to hear. Remember that chick I mentioned a while back? The one who was “passionate about empowering women?” First-class ticket to mediocreville.

If your revolution has corporate sponsors you're doing it wrong

The final challenge when publishing content is holding stuff back. I have to deal with this a lot when helping my clients. They don't want to share ALL their knowledge and skills; their secret sauce. Because, they complain, if I tell them everything they won't need me anymore. Here's the thing, DIY-ers will always do it themselves. They are not your customers unless they try it, screw up, then need your help to get results. Your customers are the people who read your material and think, wow! If this is what he's giving away for free, imagine what he can do if we paid him. P.S. Creating authority content needs a strong understanding of your personal values and business positioning. Both are an integral part of your content strategy. If you want help getting clarity on either, reply to this email and we'll get on a 30-minute breakthrough strategy session. Take my course Daily Content Machine for example. I give away all my secrets. How I come up with ideas. How turn 1 idea into 10+ posts. How I manage a content team. And much more. Any business owner could take it and replicate it internally. They don't need to hire me. But my best clients watch it and realize... this is a lot of work, I might as well hire Nabeel to do it for me.

She was creating good content. Y'know, giving value. But her impressions were tanking and she was bleeding followers. Until she made one adjustment to her content that turned it around.

The adjustment? Making worse content. I'm not being sarcastic. The content is objectively worse. It doesn't educate, entertain or inspire.

In fact, this content's only purpose is to trick the platform's algorithm into thinking the account is getting positive engagement signals... So that the platform shows the content to more people... So that the account can start growing again.

Growing? Who are these mindless followers? Do we even want them following us?

This is why direct marketers prefer to advertise. The relationship is transparent. We pay them money, they send us customers. If the platforms are going to f*** us at least we know the price up front. And we don't have to be dancing monkeys for their algorithm.

Speaking of transparent, do you know whether your organic content makes moenay? Do you know which platforms give you the best return on time spent? How do you know?

I track my revenue using Hyros.

It's the most accurate analytics tool out there. GA4 tracking is a smoke signal by comparison. By the way, don't bother booking a call with Hyros unless you're spending at least $10,000/month on ads. They'll just cancel it.

If most of your sales come from organic, they have a good organic-only plan that's $99/month.

1. Sign up for Campaign Refinery

They get the best deliverability and they scrub your list for you. Remember to take the bump offer for 50k extra credits, you'll need it.

2. Set up email authentication

Make sure all your email authentication tings are set up. Campaign Refinery won't let you email without it so that's a plus.

3. Upload your list

Upload your email list but do not send any emails yet.

4. Write warmup campaign

Write a 7-14 day warmup campaign. 2-3 emails per day. Isn't that too many emails Nabeel? No it's not. I just got done sending 4 emails a day for 5 days. You need the volume to shake people out of their inbox blindness. And you'd be shocked at how many people WON'T engage and WON'T unsubscribe. @$$holes.

Campaign starts when you manually tag a subscriber. Campaign ends when they click (or open) an email. The emails should be clickbaity for maximum opens and clicks. The value is on the other side of the click, not in the email.

5. Add subscribers to warmup manually

Trickle them in. 100 on day 1, 200 on day 2, 400 on day 3, 1000 on day 4, 3000 on day 5 and so on. Don't get greedy. Doesn't matter if you have 1 million subs and it takes 2 months to warm them up. You'll be glad you did it the right way.

6. Emailing engaged subscribers

You can email people who've engaged with the warmup as normal since they've been taken out of the warmup campaign.

7. Questions

If you have any questions reply to this post.

Note: Using Campaign Refinery is by invitation only. You'll have to book a call to see if they'll onboard you.